Blog, Critical Thinking, Wayfinding

Strategy and Lessons from Noted Pop-up

Every month at Capitol Cider a one-of-a-kind retail experience happens. It’s the brainchild of my good friend Ashley Allbritton, the fierce female behind Rive Collection.

We transform the Ballast Bar of Capitol Cider into Noted – a pop-up shop featuring Female-led brands with meticulously curated pieces from Rive Collection, and handhewn pieces from my own brand – Stuff by Ana

Having a pop-up shop have several challenges. Marketing being the biggest one. Our location presented an unusual opportunity because we’re at the basement bar of Capitol Cider, so walking traffic would be very difficult to get. In order to catch attention, we turned the cage/ lobby of the building into a teaser of what’s downstairs and used the grates as a canvas for some sort of installation.

The front side of the building also got beautiful flower arrangements with eye-catching Pop-up sign.

100 Pinwheels
Flower and Balloon Arrangement

To create an ambience, we had a live piano player that added an unparalleled touch of sophistication for a calm and enjoyable shopping experience.

Jeremy Dupea Live Piano Music

 

My Display Strategy:

Stuff by Ana is my minimal but cheeky line of products, so their retail display needs to be cheeky and minimal as well. I used stacks of 8.5×11 sheets of white paper as the platform for each of the product. This is a trick I learned from one of my colleagues before. It’s so easy but very clever. You can literally print graphic assets anywhere and anytime incase you have some accidents.

 

Jay Collection - Washable Paper Bags Stella Mini Parol/ Christmas Ornaments

We’re just going to keep improving every month, so keep us in mind as you start your holiday shopping!

Noted will be held at Capitol Cider every Second Weekend of the Month. For October, Stuff by Ana will not be there as I am traveling but Rive Collection will have a great collection of things, so make sure to come by!

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Industrial Design, Wayfinding, Work

Seattle Design Festival – Wayfinding

Sparksy Design was tasked to create a modular system of way finding pieces for Seattle Design Festival’s Block Party. We designed and built a system that could be assembled and disassembled into different configurations such as 27 sandwich boards, 3 pillars, and one informational kiosk. Karass Creative led the graphic design assets for the information that was printed and displayed in the signage.

For Design in Public
by Sparksy Design
In Collaboration with Karass Creative
Role: Industrial Designer

Seattle Design Festival Block Party 2016 Seattle Design Festival Block Party 2016 Seattle Design Festival Block Party 2016 Seattle Design Festival Block Party 2016

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