Every month at Capitol Cider a one-of-a-kind retail experience happens. It’s the brainchild of my good friend Ashley Allbritton, the fierce female behind Rive Collection.
We transform the Ballast Bar of Capitol Cider into Noted – a pop-up shop featuring Female-led brands with meticulously curated pieces from Rive Collection, and handhewn pieces from my own brand – Stuff by Ana
Having a pop-up shop have several challenges. Marketing being the biggest one. Our location presented an unusual opportunity because we’re at the basement bar of Capitol Cider, so walking traffic would be very difficult to get. In order to catch attention, we turned the cage/ lobby of the building into a teaser of what’s downstairs and used the grates as a canvas for some sort of installation.
The front side of the building also got beautiful flower arrangements with eye-catching Pop-up sign.
To create an ambience, we had a live piano player that added an unparalleled touch of sophistication for a calm and enjoyable shopping experience.
My Display Strategy:
Stuff by Ana is my minimal but cheeky line of products, so their retail display needs to be cheeky and minimal as well. I used stacks of 8.5×11 sheets of white paper as the platform for each of the product. This is a trick I learned from one of my colleagues before. It’s so easy but very clever. You can literally print graphic assets anywhere and anytime incase you have some accidents.
We’re just going to keep improving every month, so keep us in mind as you start your holiday shopping!
Noted will be held at Capitol Cider every Second Weekend of the Month. For October, Stuff by Ana will not be there as I am traveling but Rive Collection will have a great collection of things, so make sure to come by!